News · Wed 10 Jun 2026 - 12:03

Step by step: How to use the Amazon Fire TV Stick as a digital signage player

Use the free digital signage software with the Amazon Fire TV Stick

Not everyone has a brand-new smart TV with a built-in browser in their doctor’s office or workplace. But don’t worry—that’s absolutely no reason to forego professional digital communication. One of the easiest and most affordable ways to turn any standard screen into a full-fledged digital signage display is the Amazon Fire TV Stick.

In this guide, we’ll show you how to set up the free SignageNow software on your TV using a Fire TV Stick with minimal effort and without expensive hardware investments.

Using the Amazon Fire TV Stick for Digital Signage with SignageNow

Why the Fire TV Stick Is the Ideal Hardware Alternative

Maybe your TV isn't a smart TV yet, or its built-in browser is just too slow and outdated. That's where streaming sticks like the Amazon Fire TV Stick or the Google Chromecast come in.

You simply plug these small gadgets into your TV’s HDMI port to instantly make it “internet-ready.” For you, this means you can use the SignageNow software even on older devices. The stick acts as a bridge to bring your digital playlists directly from the cloud to the screen.

What you need for your digital info screen

Before you get started, quickly check that you have everything ready:
A TV or monitor with an available HDMI port.
An Amazon Fire TV Stick (or a similar device like the Chromecast).
A stable Wi-Fi connection.
Your free SignageNow account.

Instructions: Set up the Amazon Fire TV Stick as a digital signage player in 3 steps

Guide: Set Up Your Digital Signage Player in 3 Steps

1. Connect the hardware

Plug the Fire TV Stick into your TV’s HDMI port and connect it to a power source. Simply follow the on-screen instructions to connect the device to your Wi-Fi network.

2. Open the browser or install an app

The Fire TV Stick comes with the “Silk Browser” pre-installed. Just open it from the menu. Alternatively, you can search for our free “SignageNow Player” app in the Amazon App Store.

3. Access the SignageNow Playlist

Enter the URL of the playlist you created in SignageNow into the browser. Since our software runs entirely in the browser, the Stick recognizes the content immediately and seamlessly plays your images, videos, and templates (such as the daily news or weather).

Tip: SSave the URL as a bookmark in your browser or enable our autostart feature so you'll have it ready to go next time

Why SignageNow is simply unbeatable on the Fire TV Stick

The combination of affordable hardware and our cloud solution gives you maximum freedom:

Get started for free: You can use SignageNow completely free of charge and with no obligation. All templates are included, and there’s no screen limit.
Manage from anywhere: Whether you’re updating your playlist on your PC at the office or on your phone or tablet while on the go—our digital signage software works.
Security & GDPR: Your data is safe with us. Our servers are located in the EU, making our operations fully GDPR-compliant.
No expensive specialized hardware: You save on buying expensive media players and can simply use what you might already have at home.

Get started with SignageNow for free!

Back to News